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Health One is a medical appointment service for California residents.
How might we make Californians all have easy access to reliable healthcare, continuous care by healthcare professionals, and provide considerate advice and motivation to engage in healthy activities?
For Californians, Health One is a friend in health as it covers the essential elements that are directly related to the lives of Californians. As a health professional for Californians, it provides easy access to medical specialists around them and thoughtful advice for a healthy life.
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Collect data by researching the market, users, mission, cultures, values, competitors, products and services.
Analyze data collected to identify strengths and weakness, attributes, opportunities and leverage points.
Define brand positioning, essence, core values, mission and architecture
Rapid prototyping, user-testing, set design principles, design UI elements, design touch-points, and iterate.
